Full list of press / web releases (scroll down for more details)
– 2016, February 28th – Report at ziogiorgio.com website.
– 2016, February 24th – Interview at Produ.com web magazine.
– 2016, February 16th – Report at instalia.eu website.
– 2016, February 8th – Report at Lighting and Sound America international magazine.
– 2016, January 28th – Ben Diaz’s article published at instalia.eu.
– 2016, January 18th – Ziogiorgio.com talks about an article published by Ben Diaz.
– 2016, January 18th – Ben Diaz’s article in the SGM Blog is re-published by Luces Cei.
– 2016, January 16th – AVL Times official facebook talks about Ben Díaz.
– 2015, November 24th – Música & Mercado covers Ben Diaz’s presence in Mexico.
– 2015, September 17th – Premiere on SGM: the release of Ben Diaz Tech Blog.
– 2015, August 1st – Interview at Música & Mercado printed magazine, July/August Edition.
– 2015, May 21st – Review at Música & Mercado website.
– 2015, May 9th – Feature in SGM website.
– 2015, May 6th – Feature in SGM website.
– 2015, Apr 23rd – Review at DoctorProAudio website.
– 2015, Apr 20th – Feature in SGM News magazine #8.
– 2015, Mar 1st – Review at Música & Mercado printed magazine, March/April Edition.
– 2015, Jan 16th – Review at Total Production International website.
– 2015, Jan 15th – Review and interview at Produ.com website.
– 2015, Jan 15th – Review at Zioziorgio weblog.
– 2015, Jan 09th – Review at Música y Mercado website.
– 2015, Jan 08th – Review at Live Production website.
– 2015, Jan 08th – Review at LSi Online website.
– 2015, Jan 07th – Review at Get In Writing blog.
– 2014, Dec 15th – Review at PLSN magazine.
– 2014, Dec 11th – Review at Mondo DR publication.
– 2014, Dec 9th – Review at Lighting and Sound America magazine.
– 2013, Dec 13th – “Sixto Seco” award notification by Gaias Cidade da Cultura foundation.
– 2013, Apr 04th – Feature in SGM News magazine.
– 2013, Mar 12th – Review at Light and Sound magazine.
– 2013, Mar 11th – Review at SGM official website.
– 2013, Mar 11th – Review at SGM Asia facebook page.
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- 2016, February 28th. Ziogiorgio.com, the worldwide leading blog about professional lighting, reports Ben’s success in Latin America.
in an effort to rearrange SGM’s distribution network to match its growing presence in the architectural and entertainment markets across the Latin American region, Díaz relocated temporarily to Mexico. Now, less than a year later, a solid distribution network is starting to take shape across the continent.
With distribution partner, Representaciones de Audio, in place – offering a strong sales and support infrastructure to the Mexican market – Díaz has been able to develop other key markets in Central and South America.
- 2016, February 24th. Produ.com interviews Ben Díaz.
La multinacional SGM señaló que tras un año de adaptación de la red de distribución de SGM en la región aumentó considerablemente su actuación y que esto se debe a la llegada a México de Ben Díaz, director regional de Ventas para América Latina.
El ejecutivo afirmó que el éxito de SGM es el resultado de una elaborada estrategia. La marca ha considerado las particulares necesidades de cada mercado en lugar de tratar al continente como si fuera un mismo país.
- 2016, February 16th. The specialized lighting magazine instalia.eu reports the activity of Ben Díaz in Mexico during 2015.
Díaz decidió trasladarse a México para adaptar la red de distribución de SGM al crecimiento global que experimenta el fabricante, especialmente en los segmentos arquitectónico y de entretenimiento tanto en México como en todo el área latinoamericana. Un año después, Díaz y todo el equipo de SGM han tenido un 2015 lleno de éxitos.
- 2016, February 8th. Lighting and Sound America covers the work of Ben Díaz in Latin America and his presence in the SGM mexican showroom.
According to Díaz, the Mexican rental companies are very professional, while Mexican television channels are the broadcasting reference for the rest of the continent. Both factors contribute to providing the perfect climate for SGM’s success. But reorganizing distribution does not come without hard work. Díaz explained: “We invested a lot of time to train our exclusive partners while visiting potential customers and important trade shows. But our efforts paid off, and we are now the leading lighting manufacturer in the country.”
- 2016, January 28th. Ben Diaz writes an article about the lighting industry for the digital magazine instalia.eu.
Hagamos un resumen en diez conceptos: especificación, adaptación, credibilidad, evaluación, valoración, cualificación, investigación, atrevimiento, versatilidad y personalización. En esos diez procesos radica gran parte del secreto que nos puede ayudar a gestionar proyectos de iluminación con mayor o menor envergadura, que más allá de un éxito seguro, ayudan a alcanzar un balance más favorable en la toma de decisiones.
- 2016, January 18th. Ziogiorgio.com talks about a Ben’s Diaz article covering the SGM G-Spot.
We would like to direct your attention to this discussion by lighting designer Ben Díaz about the basic principles of lighting technology, and about the G-Spot LED moving head’s accomplishments at the public shootout in London providing the most powerful output.
- 2016, January 18th. The article “Let’s talk about color” by Ben Díaz, written at SGM Tech Blog, is re-published by Luces Cei spanish magazine.
El color es sin duda la más intangible herramienta de todas aquellas con las que trabajamos. En el estudio y la utilización del color se mezcla física, psicología, semántica y hasta espiritualidad. Ni siquiera tenemos demasiado claro qué es lo que quiere decir un particular diseñador de iluminación cuando habla de darle “más calidez a la luz”.
- 2016, January 16th. The Facebook official webpage of printed lighting magazine AVL Times republishes Ben Díaz’s blog “Let’s talk about colors”.
Let’s talk about color
Ben Díaz is a Lighting Designer who has been working in more than 20 countries as a crew member. Since 2014, Ben has been employed with SGM as Area Manager and Product Trainer.
- 2015, November 24th. The web version of Música & Mercado LatAm magazine reports the presence of Ben during the seminar hold by SGM International Academy in Mexico.
Ben Díaz, Manager del Área de Ventas y Formador de Producto en SGM comentó: “Este evento es parte de un proceso que quiere demostrar hasta qué punto América Latina es importante para nosotros. Con estos seminarios acercamos la fábrica hasta los usuarios SGM, hablando el mismo idioma y ofreciendo respuestas y soluciones inmediatas para todas sus dudas. No sólo queremos ser los líderes en tecnologías LED e innovación; nuestro propósito es convertirnos en el fabricante de referencia en cuanto a soporte y servicio post-venta. El feedback que hemos recibido por parte de los asistentes nos hace creer que estamos en el camino correcto, si bien este evento es sólo una de las muchas acciones que estamos desarrollando para la región”.
- 2015, September 17th. The new premiere on SGM website is the release of the new Tech Blog, directed by Ben Diaz himself.
Ben Díaz is a Lighting Designer who has been working in 20 countries as a crew member.
Since 2014, Ben has been employed with SGM as Area Manager and Product Trainer.
From now on, you can read his Tech Blog with posts about SGM and reflections on the lighting industry in general. He starts off his new Tech Blog on the SGM website with an insightful entry about the IP65-rated G-Spot.
- 2015, August 1st. Paola Abregu interviews Ben Diaz at Sound:Check Xpo for Música & Mercado printed magazine.
La empresa de iluminación, que cambió su rumbo desde la llegada del CEO Peter Johansen en el año 2012, está fortaleciendo su presencia en América Latina año tras año. El nuevo manager para la región, Ben Díaz, cuenta más en este artículo
- 2015, May 21st. The SGM International Training Academy is presented in Música & Mercado website with the comments of Ben Díaz.
Ben Díaz, el Responsable de Área y Formador de Producto en ambos países, participó en las sesiones mostrando su satisfacción con el proyecto de certificaciones técnicas. “Nuestros programas están relacionados con la misión de SGM en proveer no solamente las soluciones más innovadoras en los próximos años, sino también el mejor soporte para nuestros usuarios de larga duración”, comentó.
- 2015, May 9th. SGM covers in its website the presence of Ben Diaz at Sound:Check Xpo in Mexico.
Drawing in a lot of attention – as always – was the pool with the G-Spot, which according to SGM’s Area Manager and Product Trainer Ben Díaz, quickly because the place for everyone to take selfies together with the IP65 moving head. “The G-Spot was also presented at Sound:Check Xpo 2014, but it was new for a lot of attendants, who couldn’t belive the IP rating and the powerful beam”
- 2015, May 6th. SGM covers in its website the presence of Ben Diaz at GET Show China.
SGM’s Product Trainer, Ben Díaz, attended the trade show and reports “very good feedback from TV and theatre specialist” as the booth was buzzing with international visitors during the 4-day event
- 2015, April 23rd. DoctorProAudio covers Prolight+Sound 2015 including a photo and article about Ben Diaz and SGM.
Con la G-1 (y la “PIPA”) posa Ben Díaz, que, con base en México, se encarga de las labores de ventas y soporte para el fabricante danés en Latinoamérica. Ben nos cuenta que entre las características que distinguen a la marca se encuentran la fabricación en Dinamarca, el uso de LED con eficiencias superiores a la media (130 lúmenes/W) y la resistencia a la intemperie IP65 de la mayoría de sus productos
- 2015, March 20th. Peter Johansen talks about Ben Diaz in SGM News Magazine No. 8 for both online and printed versions. Magazine also publishes an article about Ben Diaz’s new role in the company.
We have newly introduced our Area Manager for Latin America, as SGM’s Ben Diaz is based out of Mexico adding local presence to his skilled expertise as Lighting Designer (Peter Johansen, SGM CEO)
- 2015, March 1st. Review of Ben’s position at the printed spanish version of Música & Mercado magazine.
Ben Díaz representará a SGM en la región – Ben Díaz, uno de los diseñadores de iluminación más prominentes de España, toma la posición de Manager del Área de Ventas, en un rol que también incluye entrenamiento de producto en el continente
- 2015, January 16th. Review of Ben’s position at Total Production International.
By this time Díaz had already clocked up several years of experience with SGM products, and following the seminar he reviewed the rejuvenated brand and new product portfolio as “maybe the coolest in the market right now.”
- 2015, January 15th. Produ.com, news website for Latin America, interviews Ben Díaz.
“Es un desafío interesante” afirmó a PRODU Díaz, quien llega al cargo después de haberse desempeñado como iluminador en diferentes proyectos realizados en 16 países de Europa y América. Este trabajo le ha proporcionado un “entendimiento profundo y completo de todos los asuntos técnicos relacionados con el negocio del entretenimiento a nivel mundial” comenta.
- 2015, January 15th. One of the most important weblogs worldwide, Ziogorgio, talks about Ben Díaz.
Ben Díaz es el nuevo representante designado por SGM para el territorio de Sudamérica. Díaz, toma su responsabilidad como Gerente de ventas local incluyendo entre sus tareas actividades de entrenamiento en el continente. Ha estado relacionado en diversos roles creativos dentro de la industria del entretenimiento, entre los que se incluyen diseño de iluminación y producción, programación de video para media servers, actividades educativas en cinematografía y áreas técnicas.
- 2015, January 9th. Música y Mercado website talks about the new Ben Diaz position.
SGM ha nombrado a uno de los diseñadores de iluminación más prominentes de España como su nuevo representante en Sudamérica.
- 2015, January 8th. “Ben Diaz to head up SGM in South America” was published by Live Production website.
He has worked in 16 countries as a crew member, including Europe and America, and has a deep and comprehensive understanding of all technical matters relating to show business worldwide. Ben Díaz has spent the last ten years touring as a lighting designer, programmer and operator, and creating visual shows for TV.
- 2015, January 8th. LSi Online announces Ben Diaz’s work in Latin America.
“We are fortunate to be able to recruit someone with Ben’s experience who already had a working knowledge of our fixtures and was comitted to the brand”, stated Peter Johansen.
- 2015, January 7th. Presentation of Ben Diaz at Get In Writing blog.
SGM has appointed one of Spain’s most prominent lighting designers as its new representative in South America.
- 2014, December 15th. Ben Diaz is presented at his new position in PLSN magazine.
The company also noted that Spanish lighting designer Ben Diaz has been named SGM’s new Area Manager for South America, and he will also be handling product training.
- 2014, December 11th. The international publication Mondo DR announces the new SGM sales structure for the Americas, including Ben Diaz.
Well known Spanish lighting designer Ben Díaz has been appointed SGM’s new Area Manager for South America, and he will also be handling product training.
- 2014, December 9th. Lighting & Sound America announces Ben Diaz as part of SGM.
[…] At the same time, Spanish lighting designer Ben Díaz, has been appointed SGM’s new Area Manager for South America, and he will also be handling product training […]
- 2013, December 20th. AGADIC, Cidade Da Cultura Foundation and Xunta de Galicia rewarded Ben Diaz’s project “Creación dun paradigma alternativo no eido da xestión cultural”. The prize Emprende Gaias – Sixto Seco 2013 recognise Ben’s work at his company Planeta Namec SL, and his efforts to update the conditions of Galician show business using modern techniques.
See this press/web release here
- 2013, April 4th. SGM News Magazine No.2 dedicates two pages (pages 56 & 57) to Ben’s review of the new SGM lighting products. In the second page, Peter Johansen, inventor of the Mac600 moving head and new CEO of SGM, also talks about Ben’s words. The Magazine was printed and shared among all SGM distributors around the world and it’s also available in the SGM official webpage powered by ISSUU publishing. This press release was also shared in SGM Light Official LinkedIn page.
[…] One of the mexican lighting heavyweights attending the seminar was long time Lighting Designer and Blogger Ben Diaz. Since 2005 spanish born LD Ben Diaz has been involved in various fields of the entertainment industry, including lighting and show design, video programming for media servers, cinematography, production services and technical education.
Having toured Americas as well as Europe as LD for such names as New York Ska Jazz Ensemble, Entombed, Imperial State Electric, North Mississipi Allstars and Rosana, he is not only well-versed in designing lighting for a wide range of musical genres, he also has profound touring knowledge operating various lighting systems and consoles.
Shortly after attending the seminar Ben posted a no holds barred review of SGM’s transition from mediocre to cutting edge […]
- 2013, March edition. LSi (Light & Sound) Magazine talks on page 30 about Ben’s comments related to SGM new products.
See this web / press release here (requires free subscription)
[…] Díaz has several years of experience with SGM products and subsequently he blogged of the new direction taken by SGM, advising anyone to drop any preconceptions they may have had about the “old” company, since the brand was “…now in a great direction, maybe the coolest in the market right now” […]
- 2013, March 11th. SGM Light Official Webpage links Ben’s webpost “The new direction of SGM” on News section. This web release was also shared in SGM Light Official LinkedIn page.
End of February 2013 SGM’s CEO, Peter Johansen, visited authorized and exclusive SGM distributor in Mexico, Representaciones de Audio. The main focus of the visit was to establish further business cooperation for large-scale projects in Mexico as well as conducting an SGM seminar for hundreds of participants invited by Representaciones de Audio to the SGM showroom.
Among these participants was lighting designer Ben Díaz, currently touring South America with latin pop-rock artist Rosana. Ben Díaz has several years of experience with SGM products and subsequent to the seminar he published his own viewing of the new direction of SGM as “…maybe the coolest in the market right now”, reviewing and commenting on the new product portfolio.
- 2013, March 11th. SGM Asia FB shares Ben’s webpost “The new direction of SGM” on the wall.
Ben Diaz is a visual designer and tour operator. He worked in thirteen countries as a crew member, including Europe and America, using Chamsys MagicQ systems.
Ben Diaz works at the show business world in a professional manner since 2005, attending both lighting and video issues to design his live shows. He operates several lighting consoles like Avolites, Hog, MA or ETC systems, but he always prefers Chamsys MagicQ platforms. Ben Diaz also experienced video media servers as Catalyst, Resolume, Modul8 and Arkaos.
See Ben’s comments & take on the new direction of SGM
Ben Díaz, L.D. 